Every once in a while, something lines up that you just can’t pass up. A while back, Joe Rogan mentioned the INEOS Grenadier on his podcast with Cameron Hanes — not hyping it up, not giving an opinion, just explaining what it was, where it came from, and how INEOS built it.

For us, that was enough. When the most listened-to person in the world talks about the Grenadier—even in a simple descriptive way—you pay attention.

That’s where the idea started.
Why not build a Grenadier and let Joe borrow it for a couple months?
Give him real time behind the wheel. Let him use it how he uses his trucks. No pitch. No pressure. Just the vehicle in its natural environment.

To make it happen, we looped in INEOS corporate, who immediately supported the concept. And when delivery day came, we had someone special join us: George Ratcliffe — Jim Ratcliffe’s son and someone deeply involved in the Grenadier program. Having George there added a level of authenticity and excitement that made the whole moment feel bigger than a normal handoff.

And of course, a build like this needed the right partners.
Huge thank you to Agile Offroad for helping us spec and prep the truck. Their expertise and experience ensured the Grenadier was dialed perfectly for the kind of use Joe is known for — adventure, capability, and no-nonsense functionality.

When we finally delivered the truck, Joe couldn’t have been cooler. Easygoing, curious, and open to diving into the details. It was a genuine interaction and a reminder of how down-to-earth he really is.

For us, this wasn’t just a delivery — it was an opportunity to showcase what the Grenadier stands for, and to put it in the hands of someone who reaches millions without ever trying to influence the conversation.

We’re grateful for the chance, thankful to Joe for being so open to it, and proud of the work our team and Agile Offroad put into making it happen. Excited to see where the truck ends up over the next couple of months — and what kind of terrain it gets into.